Chicory, the premier technology company that uses artificial intelligence to create digital grocery shopping experiences, today announced the launch of their Click-to-Cart technology, making their full suite of advertising solutions, shoppable. This new technology differs from similar technologies in that Chicorya��s offering sends promoted products directly to the consumera��s cart at a selected retailer, reducing touch points along the path-to-purchase.
In an effort to create more integrated digital shopping experiences, Chicorya��s Click-to-Cart technology can prompt shoppers to add one item or a full basket of pre-selected SKUs to an online shopping cart, with a single click of one of the companya��s shoppable ads. Click-to-Cart can be layered onto any of Chicorya��s advertising solutions, including social media campaigns and video, providing a truly omnichannel solution for CPG advertisers.
a�?We are seeing a change in the way consumers are shopping as they move from brick and mortar retail to online, which, in turn, changes the way brands can advertise,a�? said Yuni Sameshima, Chicory CEO and Co-Founder. a�?Grocery isna��t about buying individual items, it is about creating consumer solutions. Shoppers dona��t go to stores for one jar of peanut butter, they go to stores to stock up for their back-to-school lunches. That understanding guided our thought process in creating this digital solution for brands, to help our partners and clients pair their digital advertising with effective, actionable calls-to-action across the web.a�?
The click-to-cart ads can also be retailer specific or retailer agnostic. This unique option allows for truly tailored advertising campaigns based on selected goals. For retailer-specific ads, brands and retailers can control whether or not they would like to the shoppable ads to be sent to the consumera��s shopping cart at a specific place or location. Conversely, retailer-agnostic ads, the consumer can select which retailer or online store they prefer or is most convenient for them.
Chicorya��s Click-to-Cart is backed by the same AI and machine learning processes that powers its distributed grocery ecommerce experiences on over 1,000 recipe websites.