New Terms: $150K/6% Post-Money SAFE  Next Event: ER172 12/05Unicorns: TripleLift|KPLT|30 Madison|Glia

ERA portfolio company TripleLift (ERA2 W’12) has been acquired by Vista Equity Partners for $1.4B

We are thrilled to share fantastic news with you about our latest unicorn, TripleLift: the company has been acquired by Vista Equity Partners for $1.4B.

Congratulations to Eric, Shaun, Ari and the whole team!  We are incredibly proud of them and the amazing company they have built.

We met the team at the end of 2011— in the earliest days of their exploring a new business—and became the company’s first investor in 2012. Since then, we have seen them become one of the most important adtech companies in the world. TripleLift’s development from Native programmatic — to display, video and branded content — to commercializing breakthrough products in Connected TV — has been nothing short of remarkable.

We have been so fortunate to have worked with them every step of the way and can’t wait to see what’s next for the company as it enters its next new chapter.

TripleLift news release: https://www.prnewswire.com/news-releases/adtech-leader-triplelift-announces-majority-investment-from-vista-equity-partners-301257437.html