NYC’s Entrepreneurs Roundtable Accelerator Announces Participants for its Summer 2018 Program; 14 Companies Receive $100,000 Investments

New York—June 11, 2018—Entrepreneurs Roundtable Accelerator (ERA) today announced that it has selected 14 startups for its Summer 2018 class, which begins today. The companies selected to participate in the four-month program are innovating in a variety of significant industries, all with businesses primed to grow in New York City.

This is the Accelerator’s 15th program. ERA’s initial investment in participant companies is $100,000.

Agilis is a B2B commerce platform for the chemical distribution industry. We help consolidate the industry’s fragmented supply chain, drive sales growth, and bring efficiencies to an antiquated procurement, sales, and marketing process. Agilis provides chemical producers with the tools and analytics they need to manage and optimize this highly-complex value chain.

Airbud is a voice platform that allows enterprises to easily add voice capabilities to their websites and mobile apps. We allow customers to have two-way conversations that simplify their access to relevant information. Starting with healthcare, we enable organizations to better engage with their existing customers and reduce the cost of customer support.

Bikky is a customer engagement platform for restaurants. We integrate with ordering channels like GrubHub and DoorDash to consolidate customer data and provide a unified view of a restaurant’s delivery business. Restaurants use Bikky to build customer loyalty through automated marketing engagement.

Daivergent is a technology platform providing human intelligence to support development of AI products through our exceptional remote workforce: adults with autism. Our platform handles the assessment, training, and project management that enables this workforce to complete customer data tasks up to three times more accurate and faster than a typical person.

Ettitude is a direct-to-consumer bedding and homewares brand. Starting with bedding and sleepwear, we use the world’s first organic bamboo lyocell fabric to manufacture soft, cooling, odor-absorbent, and hypoallergenic products. We give our customers stylish, sustainable and ethically produced comfort for a fraction of the cost of silk and luxury cotton.

Maivino is a subscription service for high-quality wine specially packaged to stay fresh for six weeks after the first pour. We curate undiscovered wines and make them accessible and affordable for everyday enjoyment by sourcing directly from small-batch producers. We then ship them to customers in our proprietary bag packaging.

ProdPerfect is a platform that automatically builds, runs, and maintains quality assurance regression tests for web applications. We analyze live user traffic to build test cases from behavior patterns, giving engineering teams comprehensive testing coverage that continuously updates as new features are added.

Rocket Cloud is a software platform for building materials wholesalers. Our automation software provides a bridge to outdated legacy ERP systems, enabling our customers to sell their inventory on e-commerce marketplaces like Amazon, eBay, and Walmart for the first time. We then provide customers business intelligence tools to optimize online commerce performance.

Rubik is an investment analysis software platform for institutional real estate funds. Our technology screens an entire market in real-time and unlocks the best investment opportunities in single family homes. Rubik helps funds improve portfolio performance.

Theta is a cloud-based blueprint analysis and cost estimation tool for the construction industry. We use machine learning and image recognition to analyze blueprints and make them fully searchable by both text and images. Theta automates the estimation process, enabling developers and contractors to quickly price projects, replacing inefficient and error-prone manual processes.

Threshing Floor Security is a cybersecurity company. Our product integrates with the most widely-used enterprise security products, enabling security teams to find the alerts that matter in their network. We collect, aggregate, and analyze internet background noise, including authentication attempts, network scans, and web scrapers.

Triyo is a collaboration and project management platform for enterprises. We give teams in finance and other highly regulated environments a single, centralized overview to monitor complex business processes including document lifecycle, projects, tasks, and audit trails. Our process engine replicates natural group behaviors for teams of any size across multiple geographies.

Woveon is a customer engagement platform for enterprises that aggregates conversations from channels including CRM, phone calls, email, and social media onto a single dashboard. We use AI to surface the information most relevant to managing and resolving customer inquiries, resulting in more productive consumer interactions with better outcomes.

About Entrepreneurs Roundtable Accelerator (ERA)

Based in the heart of Manhattan, Entrepreneurs Roundtable Accelerator is one of New York’s leading technology accelerators and early-stage venture capital funds. It has invested in more than 165 start-ups since launching in 2011, helping to build the next generation of great New York technology companies. Its alumni companies, who come from all over the world, are already playing leading roles in the evolution of virtually every major global industry.

 

 

 

 

Privacy in California

Lift Letters

MAY 20, 2018

While the digital publishing ecosystem nervously awaits May 25, the effective date of GDPR, this law only tells part of the story. Two additional measures may add further challenges to the digital marketing ecosystem and bolster privacy efforts online. The first is the European ePrivacy Regulation. Though not completely finalized, this may make cookie usage even more difficult within the EU than the GDPR (this new ePrivacy Regulation will likely be discussed in a subsequent Lift Letter). The second is the California Privacy Initiative. We discuss the latter in more detail.

LiftLetters-PrivacyInCali.jpg

The California Consumer Privacy Act of 2018, is at is formally known, has four pillars. The first is that it allows consumers to request from companies a complete disclosure of all the information that it has collected about them; the second is the right to, upon request by the consumer, have the company not sell the data or share it with any third parties for any business purposes (via a conspicuous link labelled “Do Not Sell My Personal Information” on the homepage); the third is that companies may not discriminate against, or refuse service for those who have opted opted out, and finally, the right to damages for violations (at least $1,000 per consumer per violation). It is noteworthy that companies are still allowed to use personal data for their own purposes, including selling advertising – the primary scope of the prohibition would be against selling or disclosing that data to third parties, upon request. To appear on the ballot in November, the initiative required 366,000 signatures. It has thus far collected over 600,000. Though it has yet to be formally certified, it is expected to appear on the ballot.

That it is a California privacy initiative is significant for many reasons. The first, of course, is that California is enormous. The state recently overtook the UK, to be the 5th largest economy in the world (behind only the USA, China, Japan and Germany). It is also the home to many of the largest tech companies, including Google and Facebook, who are implicitly the primary targets. Both have have mounted meaningful opposition to the initiative – though Facebook dropped its position in the wake of the Cambridge Analytica scandal, as part of its new image to support privacy. That said, Facebook (along with each of Google, Verizon, Comcast, and AT&T) made a $200,000 donation to “The Committee to Protect California Jobs” – the opposition lobbying group – before withdrawing support, and has not withdrawn its donation.

Much like the GDPR, the California initiative takes an expansive view of personal data. This includes identifiers including name and email address, but also unique identifiers and IP addresses. It also includes browsing history, interactions with ads, geo data, or any inferences drawn from any personal data. Unique identifier is defined aggressively to mean any persistent identifier that can be used to recognize a consumer or device across different services – explicitly including IP addresses, cookies, etc – and even includes probabilistic identifiers to the extent that they resolve to an identity with more than 50% certainty.

The proposed Initiative may not substantially change how Facebook and Google run the primary parts of their business. This turns substantially on the definition of the word “sell.” When a marketer buys an ad targeting “women, 18-34, that like cats” – Facebook may not actually be selling that data, as in the buyer of the ads does not obtain that particular data about the targeted users. It’s Facebook’s use of Facebook’s own data, and not letting third parties access that data. As defined in the Initiative, “selling” means: (A) selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating […] a consumer’s personal information by the business to a third party for valuable consideration; or (B) sharing orally, in writing, or by electronic or other means, a consumer’s personal information with a third party, whether for valuable consideration or for no consideration, for the third party’s commercial purposes. Thus it is unclear that third parties leveraging a first party’s collected data can be prohibited under the proposed Initiative if that data is not actually transferred.

Assuming this Initiative were to go in effect tomorrow, publishers – which are the primary endpoints to consumers, as with all companies that collect any personal data as defined under the Initiative (nearly all tech companies) would need to enable opt-outs on their homepages. Upon an opt-out, no data could be shared with third parties, which includes ad tech platforms, Thus, the technical infrastructure to prevent downstream cookie / personal information sharing on a per-user basis would have to be developed, much like the consent management platforms in Europe for GDPR. Further, a key component of the law is producing the data that is held by the various companies – this may require publishers develop integrations with all their downstream partners to allow disclosure of all relevant data. Companies like Facebook and Google might, out of an abundance of caution, decide that this applies to them and also implement opt-outs. The Initiative would not, however, cause the same level of mass uncertainty on day 1 as GDPR, where the actual overall ability to monetize is in question – because only when users proactively opt out would cookies etc be impacted. Finally, if implement, along with the new ePrivacy, GDPR, and various proposed South American privacy laws, publishers and ad tech will need to implement an increasingly complex patchwork of privacy regulations with potentially massive fines.

How to get Home Insurance with a Pool, Diving Board, and Slide

If your home has a pool, you may find some difficulties shopping for home insurance. This is because swimming pools often attract additional risks – the neighbor’s kids sneak in for a late night skinny dip or a toddler falls in and nobody is looking. Yikes! No matter who gets hurt, you can be found liable.

For this reason, most home insurance companies will add a fee if your home has a pool. They will also require a fence at least 4 ft high surrounding the pool to prevent children from wandering in.

But what if you also have a diving board or slide? You might find yourself getting rejected by nearly every home insurance company in town. I mean, the increased risk of injury is pretty obvious…

Lucky for you, Young Alfred does work with carriers that are willing to insure your home with a diving board or slide, and these include SwyfftHippo, and State Auto.

You can check your rates by filling out a form here.

At your service,
Young Alfred

Sayspring is now part of Adobe. Here are some details about what that means.

As of April 16, 2018, Sayspring is now part of Adobe. There have been a few changes to the Sayspring platform, so we wanted to share some details below.

Is the Sayspring platform shutting down?

No. Sayspring will continue to be available to current customers. Customers can continue to communicate with us directly and submit support questions when needed. We will also keep our customers and community aware of new features and functionality as they are added to Sayspring.

How will this affect Sayspring?

The biggest change is how we handle plans and billing, and there will be some small changes to some Sayspring features.

What are the changes to plans and billing?

We no longer have paid plans, and all premium features are now available to all Sayspring users, free of charge for the near term. All recurring invoices for current customers have been cancelled. In addition, all charges made after March 16, 2018 have been refunded back to the original method of payment.

What are the changes to Sayspring features?

There have been some changes to project sharing.

Share an Interactive Project with Anyone
You can now share your interactive Sayspring project via a public page that doesn’t require a Sayspring account. Using the Chrome browser, anyone can talk to your project on that page.

No Longer Able to Share Projects between Non-Team Members
You can no longer share a project with a non-team member within Sayspring. If you want someone to have access to your project within their Sayspring account, you both must be on a Sayspring team together. If you don’t have access to a Sayspring team, click HELP in the top navigation, then send us a Support request asking for team access.

More Features to Come

There are also some new features that will be launching soon, so keep an eye out.

What will happen to Sayspring’s other products?

We are putting all of our focus into furthering Sayspring as part of Adobe, so we’ve decided to shut down two small services – Voicegram and Audio Converter – we had previously launched.

Voicegram by Sayspring has been shut down
A few months ago, we launched the Voicegram by Sayspring service (previously located at voicegram.sayspring.com), that allows anyone to record and share a conversation with Amazon Alexa. We are in the process of integrating this functionality into the Sayspring platform, and have shut down Voicegram as a stand-alone service.

If you have previously created Voicegrams, they are still available through the email you were originally sent. We will eventually stop hosting live Voicegrams in the coming months, so please make sure you download those videos as soon as possible. Don’t worry, we’ll send out an email giving Voicegram creators advanced notice of when this is scheduled to happen.

Audio Converter has been shut down
The Sayspring Audio Converter service (previously located at audio.sayspring.com) is also being integrated directly into Sayspring, and has been shut down as a stand-alone service.

Where can I get help and support for Sayspring?

The Sayspring team will still be handling all of our own help and support. To make things easier for users, we integrated our support section directly into Sayspring. You can click HELP in the top navigation bar to find helpful articles about using the platform. If you have a question, just click Contact Us in Sayspring and we’ll be happy to help.

How can I get access to Sayspring?

All new users will need to submit an invitation request to get access to Sayspring, and select invitations will be sent out on a rolling basis. You can submit a Sayspring invitation request here.

I used to have a free Sayspring account, what happened?

If you had previously registered for a free Sayspring account but have been inactive for the 60 days prior to April 16, 2018, you will need to submit a new invitation request.

When will I receive an invite?

Invitation requests will be reviewed periodically, and select invitations will be sent out on a rolling basis.

4 Best Types of Software Testing

There’s a wealth of great content on the internet when it comes to software testing. As a DevOps consultant, though, I still regularly get asked about testing best practices. So, I thought I’d collate the information into one place as part of a short series on Software Testing.

When it comes to making code changes, there are a variety of tests you can perform to ensure everything is working correctly. Testing is fundamental to building quality into software. By making sure you gain fast feedback on code to make impactful changes sooner rather than later. The rate at which you can ship or merge code depends entirely on the speed with which you can test it!

The top four types of testing produce very different outcomes, and there are certain benefits and downsides to each of them. Which testing method is most beneficial? This article covers the differences in the four primary types of tests and determines which is the most valuable to your development pipeline.

Unit Testing

Unit tests refer to the different methodologies and functions used to test the individual parts, components, and modules that make up the whole of your software. The tests are usually low level, and also relatively inexpensive to automate. Build an abundant number of Unit tests into your pipeline early. Split these into two categories; locally-run rapid sub 10-second tests and those that take more time. Move longer tests to your Continuous Integration pipeline to minimize the negative impact slower tests can have on dev productivity.

Unfortunately, Unit testing is often frequently overlooked or considered to be unimportant in favor of Integration tests. And in order to shorten development time and save financial resources, Unit testing is sometimes the first thing to be cut from projects by customers.

One of the great things about Unit tests, though, is that you can verify separate modules and functionalities prior to merging them together to be tested as a whole later. Unit testing should occur throughout the process and prior to Integration testing or System testing. This is recommended for a variety of reasons. These include bug prevention, to document trial and error throughout the code, clarify specifications with the Product Owner, and perhaps most importantly, save time and money.

Although problems can arise throughout any project, it is always simpler to fix the earlier you identify a problem. Unit tests prevent and eliminate potential issues before they even have the chance to become a problem. Even though Unit tests will not identify and solve all of the problems you may run into, they can still help prevent deadlines being pushed back.

Smoke Testing

Another popular test is the Smoke test. In terms of time frame, these should be sub 15-minute tests. as their aim is to spot leaks quickly. Commonly referred to as “Build Verification Testing,” this method verifies that critical elements and functions of the software are working properly. Therefore, create tests that identify common faults. Now, this method of software testing is not going to provide you with in-depth details about each function. However, the results will indicate as to whether or not you should proceed with further testing. If the software fails a Smoke test, it is best to go back and do a rebuild with the required fixes in place. Otherwise, you will lose time and effort running further detailed testing.

Like Unit tests, Smoke tests are most helpful in exposing issues early, and you can coordinate the two together. Smoke tests can also confirm if previously made changes are negatively affecting major areas of the program or not. Smoke tests can also be expanded as needed as well. This will allow you to automate testing throughout the application. Overall, use Smoke tests early and often. But they are not truly independent tests, as they work well with other test types.

Integration Testing

Once you have completed multiple components of your software, including Unit tests on each individual elements, you may want to run an Integration test. This type of test will allow you to verify that the varying components of your software will work well together. A downside to Integration tests is that they are more expensive to run than Unit tests. This is partly because they require multiple parts of the software application to be operational. The benefit of Integration tests is that interactions between components that do have errors will be brought to light by the test. Making their expense worthwhile. If you have not run Unit tests on each component, you may run into additional work and time fixing individual components in order to integrate them.

There are a few different ways to approach Integration testing. You can wait to implement Integration testing once the whole software is available. However, this may allow errors to continue throughout other stages of development until that point. Alternatively, some individuals prefer to use the Top Down or Bottom Up methods. Either the top-level or bottom-level units are tested first and then each level is tested step-by-step until completed. These two methods can be combined in an approach known as the Sandwich or Hybrid. Whichever method you use, verify that Unit tests are complete on each component. And try to complete Integration testing prior to System testing.

Acceptance Testing

After you have spent time running Unit tests and Integration tests, you may want to run an Acceptance test. Use these tests to verify the software meets the clients’ or business’ needs. Again, this type of testing is more expensive to run than Unit tests. On top of that, the entire software must be available and operational in order to perform Acceptance testing. Acceptance tests focus more on replicating user behavior than the other three test types, but they offer a measurable performance of the software. They also provide a way for the client/product owner to reject different changes you have made if they do not meet certain needs.

Companies tend to start out with manual acceptance tests, often in the form of peer code review. As development pipelines become more sophisticated the trend is to automate these tests and even outsource them. Execute Acceptance testing via different methods.

Each test type has its time and place in your development pipeline, but Unit testing can address the most crucial needs of the process and highlight many errors sooner than the others, saving time in the pipeline. Which is why Unit testing should be the foundation you start with as part of your development process. This practice is vital to DevOps implementation to prevent errors being carried further downstream and having an impact on other team members within the pipeline. Fast feedback and problem-swarming in this manner ensure quality assurance rather than quality control.

Use Unit testing in conjunction with other types of testing or independently. As such tests can be run with all or only parts of the software operating. It can be automated or maintained manually as well. Though DevOps best practices encourage automating as much of your testing as possible. Another major advantage of Unit tests is that the practice helps ensure minimal testing time, preventing lost time and effort. With clients putting more and more focus on wanting to constantly update and provide changes to their end users, Unit tests will ensure that customers are regularly kept up to date with the latest software innovations.


Caylent offers DevOps-as-a-Service to high growth companies looking for help with microservices, containers, cloud infrastructure, and CI/CD deployments. Our managed and consulting services are a more cost-effective option than hiring in-house and we scale as your team and company grow. Check out some of the use cases and learn how we work with clients by visiting our DevOps-as-a-Service offering.

$100 Million of Funded Loans: Our Latest Milestone!

I came up with the idea for Fund That Flip out of a personal frustration with the lack of reliable funding available to fund fix-and-flip investments. I also believed that there were passive investors who wanted to participate in this asset class if they were provided access and high levels of transparency. In other words, there was a group of entrepreneurs who needed capital to restore unlivable homes and a group of investors who were looking for a fair risk-adjusted return. I just needed to figure out a way to bring these two groups together in a way that was beneficial for everyone.

With just a fledgling idea of what Fund That Flip could be, I abandoned my comfortable corporate life and moved to New York City. What happened next totally exceeded my wildest dreams.

Early Days:

January 2015: We fund our first loan in Trumbull, CT. A total of 4 investors participate in the offering.

June 2015: We’re accepted into Entrepreneurs Roundtable Accelerator, a top-tier NYC startup accelerator. Through their network we secured a meaningful commitment to fund the loans we originate.

December 2015: We complete our first year in business, funding 17 loans for just under $5M in volume. We are still bootstrapping the business while we watch several other players in the market raise large rounds of financing.

March 2016: We close our Seed Round of financing for $2.1M and begin investing in talent development, marketing and technology infrastructure.

Present Day

Fast forward to present day, and here’s what we’ve accomplished since those early days:

While we may not be the biggest real estate funding platform, we’ve accomplished an incredible amount with a fraction of the outside financing others have received. In other words, we’ve grown exponentially while also focusing on building a sustainable business model. We finished 2017 with a profitable fourth quarter and expect to turn a profit in 2018 — a significant accomplishment in such a short timeline.

We’re only able to achieve this because of our amazing, relentless borrowers who are dedicated to helping bring back neglected properties and improving their communities. We’re also forever appreciative of the support and trust that our lenders put in us. We couldn’t have accomplished this without you!

While $100M is a significant milestone, it’s only just the beginning! With a stronger team than ever, we’re positioned for more sustainable growth and look forward to continuing to bring new innovative products, services and technology to our valued partners.

Thank you all for your support and helping us achieve so much over the last few years.

Find out more about FundThatFlip.

Five Myths About AI Debunked

Artificial Intelligence is all the rage in business right now, with companies clamoring to be at the front of the AI race. According to this analysis by Bloomberg, more and more organizations are mentioning AI on their earnings calls.

While the concept of AI is becoming a bigger part of business conversations, implementation is often stagnated due to misconceptions about the technology.

So,  what are the most common misgivings about AI?

AI is Going to Replace All Jobs

Understandably, some people may feel that their jobs are at risk with AI-powered solutions. A machine that is precision-driven and has no need for benefits or personal development is surely an attractive option for businesses, right?

Actually, it’s not that simple.

A report from Paysa suggests automation jobs will put 10,000 people to work, and big companies will spend $650 million on annual salaries to make it happen.

So is there truth in the belief that AI based automation may strip hard working humans from their well-earned jobs? Not likely, according to current statistics. AI takes implementation, constant improvement, and quality assurance measures that can only be provided by good old-fashioned human workers.

Which leads us to the second of the AI myths:

AI Algorithms Will Make Sense of all Data Without Continuous Optimization

One of the most common concerns about AI is that with the help of machine learning, AI bots will be able to constantly improve their level of comprehension and development without the aid of humans.

Is this a valid concern?

ScienceDirect states that there are important meta-modeling analysis and interpretation activities associated with practical decision making when it comes to AI solutions. Simply put, AI models are not “set it and forget it” solutions. An autonomous bot can become a rogue liability if it’s not guided by a provider who can assure that a certain level of quality assurance is both measured and controlled.

While automation is the name of the game with AI, any integration of the technology should be able to be measured, managed, and re-configured when the needs arise.

AI Engines are Too Expensive and Too Complex for Non-AI Specialists to Implement on Their Websites

One of the constant challenges that companies are facing is that they feel their current talent pool will have difficulties in implementing and optimizing AI solutions. Another concern is that AI technology is expensive and may not provide an acceptable ROI.

AI Specialists can make millions over a four or five year period. That’s great for them, but what about companies that want to onboard AI technology without spending tons of cash for AI-abled candidates?

The good news is that companies may already have employees in-house that have the aptitude to learn the basic skills needed to monitor and improve AI programs. In fact, Google offers a free program that trains people in navigating AI systems.

And regarding the ROI? Cylance recently announced the results of their inaugural reportArtificial Intelligence in the Enterprise: The AI Race Is On, and found that according to their survey, which included insight from over 650 IT professionals, “optimism about the value of artificial intelligence (AI)-powered solutions in the enterprise is high and plans to continue investing in the technology are widespread.” In short, the outlook for positive ROI is good.

AI Can Mimic Human Emotion (Like Empathy)

The one advantage that humans have always had over automated solutions is their ability to provide Jungian-level emotional interactions. With the advance of machine learning, worry has mounted that AI-enabled bots will eventually be able to replicate human emotions.

No matter how smart automated machines may become, is it possible that they can equal or excel with genuine human conversations? While automated bots may be able to mimic human emotions, they cannot truly replicate the experience without feeling the emotions themselves.

The definition of empathy is “the ability to understand and share the feelings of another.” Empathy requires true human experience. While AI bots may be able to create the illusion of empathy, they will never be able to completely empathize with humans. Robots do not have feelings, and it is those feelings that can convert a banal conversation into a customer experience success story.

The Human Race Will Eventually be Enslaved to Robots

Before wrapping up, let’s talk about the mechanical elephant in the room. You don’t have to scan too far down your news feed to find a think piece about how humans are doomed to be taken over by the “Robopocalypse.”

It may sound like a far-fetched conspiracy theory but just in case, here are some helpful tips on how to survive a robot apocalypse:

  1. Wall Street Journal advises to “just close the door.” Apparently, in a government sponsored study, robots were stumped by a closed, unlocked door.
  2. Use giant magnets. Jeff Behl, Chief Network Architect at LogicMonitor and a veteran in the world of technical operations advises that we should consider using giant magnets to disrupt their hard drives.
  3. Always have a glass of water handy. As Assaf Baciu recommends in his guide on how to survive Elon Musk’s inevitable robo-domination: “electricity isn’t a fan of liquids”.

In Conclusion

While it’s been fun pontificating on how to stop an AI apocalypse, the truth remains that many of the myths surrounding Artificial Intelligence could prove to be detrimental for using the technology for what is actually is: an empowering innovation.

AI is not a plug and play be-all-end-all solution to personnel and quality assurance complications. Instead, it is an ever-developing aid. AI can be used to enhance and assist the hard-working and intelligent individuals that are necessary to deliver measure-driven results.

At the same time, when properly implemented it can save companies time, money and frustration.

NYC’s Entrepreneurs Roundtable Accelerator Announces Participants for its Winter 2018 Program; Ten Companies Receive $100,000 Investments

New York—January 8, 2018—Entrepreneurs Roundtable Accelerator (ERA) today announced that it has selected 10 startups for its Winter 2018 class, which begins today. The companies selected to participate in the four-month program are innovating in a variety of significant industries, all with businesses primed to grow in New York City.

This is the Accelerator’s 14th program. ERA’s initial investment in participant companies is $100,000.

Butler Hospitality is an on-demand platform for room service and amenities. We partner with hotels to transform their restaurant kitchens into Butler-operated food hubs. Hotels improve revenue and realize cost savings; guests use our SMS platform to get the food and amenities they want—charged directly to their hotel bill.

https://www.butlerhospitality.com/

Flume Health is a platform that connects self-insured employers directly with healthcare providers to facilitate prompt-pay discounts for patient care. Flume Health reduces employer costs by 20%-60%, pays physicians at the time of service, and gives employees flexible treatment options.

https://www.flumehealth.com/

HealNow is a platform that enables healthcare organizations and pharmacies to offer on-demand delivery to their patients. Our solution allows health systems to increase revenue by capturing more sales of prescriptions, over-the-counter medications, and other products from every discharged patient.

https://www.healnow.io/

Serface Care is a modern personal care brand. Starting with a personalized deodorant, we want to elevate everyday routines with personal care products redesigned to be beautiful and functional. We use only all-natural ingredients to deliver the performance today’s customer expects.

https://www.serfacecare.com/

Shop The Creative is a flash-fashion brand that creates and manufactures clothing to meet the hottest trends. We use machine learning to predict trends observed on social media, then manufacture items in China overnight and sell to targeted customers using proprietary algorithms.

https://shopthecreative.com/

Spin Analytics is an AI-driven platform that automates credit risk management and regulatory compliance for financial institutions and corporations. Our software drastically reduces time and manual effort, boosts efficiency, and enables clients to increase the accuracy of their forecasts.

http://spin-analytics.com/

SPRYFIT is a reward-based game platform that lets users bet on their fitness goals and win cash rewards. We combine the underutilized health data of wearables and smartphones with the motivating power of winning money to help people better achieve their health goals.

https://spryf.it/

StellarEmploy is a SaaS platform for recruiting hourly workers. We enable companies with large workforces to hire staff more effectively. Our talent acquisition platform uses process automation and custom algorithms to match employee performance data to job fundamentals, increasing the quality of hires and reducing employee churn.

https://www.stellaremploy.com/

Welnys is a marketplace for workplace wellness services. We connect companies to vetted health and wellness professionals in yoga, nutrition, meditation and more. With Welnys, employers can create, manage and measure the programs employees want; vendors are matched to jobs that are safe, recurring and profitable.

https://www.welnys.com/

Young Alfred is an online marketplace to easily compare and buy home insurance. We use machine learning to identify customer risks and needs prior to presenting custom recommendations. We solve the insurance distribution problem with one platform to shop, bind, and manage coverage.

https://youngalfred.com/

About Entrepreneurs Roundtable Accelerator (ERA)

Based in the heart of Manhattan, Entrepreneurs Roundtable Accelerator is one of New York’s leading technology accelerators and early-stage venture capital funds. It has invested in more than 150 start-ups since launching in 2011, helping to build the next generation of great New York technology companies. Its alumni companies, who come from all over the world, are already playing leading roles in the evolution of virtually every major global industry.

 

Thoughts on the Alexa & Cortana Partnership from a Voice-First Startup Founder

It’s not often that two competing companies that are each pouring billions of dollars into similar platforms agree to work together, but that’s exactly what we saw with the just-announced partnership between Amazon Alexa and Microsoft Cortana.

Trying to predict the future is a crucial part of being a startup founder, especially when you’re working in a category as new as voice. We’re building design software for voice applications at Sayspring, so we’re constantly thinking about how the major voice platforms will unfold.

The recent news that Amazon Alexa and Microsoft Cortana will now “talk to each other” is a major development. Here are some of the reasons I think it makes sense, and what it means for the future of voice.

What Microsoft Gains

Amazon is a formidable competitor, but here’s why this agreement makes sense for Microsoft.

Voice-Powered Commerce — A product of Amazon, one of the core missions behind the Alexa platform is making it easier to purchase. Cortana doesn’t have much in the way of purchasing functionality, and by partnering with Alexa, they are bringing the ease and convenience of voice commerce to millions of Cortana users.

Improved Presence in the Home — Microsoft’s voice assistant Cortana currently has over 141M monthly active users, and roughly 25% of all Cortana queries are delivered through voice. That’s a massive user base, mostly a result of Cortana being shipped with every copy of Windows 10.

But while Microsoft has owned the desktop for decades, the company has tried hard to establish a major presence in the home with the Xbox. It seems to be a battle they are losing to Sony. It’s estimated that Microsoft has sold roughly 33M Xbox Ones since the 2013 launch, compared to Sony Playstation 4’s 66M sold. Cortana runs in almost every Xbox, but it lacks a microphone of its own and can only be spoken to through a headset or Kinect, limiting voice access to a sliver of overall Xbox owners.

Amazon Alexa wants to be the operating system of the home. Microsoft wants to be compatible with that OS.

With 10’s of millions devices sold, Amazon Alexa promises to become the “Operating System for the Home.” Partnering with Alexa makes not only Xbox, but the entire Microsoft ecosystem, including Outlook and Office 365, accessible through what is now the primary interface of the home: voice.

Access to More Third-Party Apps— Three of the major voice platforms (Alexa, Assistant, and Cortana) all offer support for third-party applications. Cortana just launched their offering, Skills, this past May. Alexa launched Skills over two years and already has over 17,000 third-party apps. Now Cortana can offer all of that functionality through this partnership.

Even before this partnership was announced, it’s telling that Microsoft decided to call their voice apps “Skills” the same way Alexa does, borrowing the same metaphor of these apps teaching the voice assistant something new. Google Assistant calls them Actions, and the entire third-party experience is delivered in a different voice, making the voice assistant more of an operator connecting users to different services. With a common approach between both platforms, it’s likely we’ll see the experience of using third-party apps become more and more seamless.

Insight into Alexa Usage — Whenever someone talks to Alexa through Cortana, Microsoft will know what is being discussed, giving the company a look at how users are interacting with the market-leading voice platform. That’s valuable insight into user behavior through voice interfaces. Of course, the flip-side of this is that Alexa will also see how users are talking to Cortana, but considering how far ahead Amazon here, this seems like a smart trade for Microsoft.

“You need a culture that is fundamentally not opposed to new concepts and new capabilities” -Satya Nadella

When Satya Nadella took over as CEO, he outlined his vision for a new Microsoft. The former CEO, Steve Ballmer, had viewed Microsoft as a devices and services company. Nadella’s vision is to make Microsoft a “company capable of working across any platform — even those controlled by competitors — to help people be more productive.” This partnership shows how the company is determined to leverage Alexa’s headstart in voice for their own benefit.

What Amazon Gains

Though they have 70% of the smart speaker market, here is what Amazon stands to gain from partnering with Microsoft on voice.

More Customers — As Microsoft brings purchasing to Cortana users through this partnership, Amazon gains access to those users as customers. Though it’s likely that many Cortana users already have an Amazon account, now it’s much easier for them to make purchases through Alexa when they’re in a Cortana-powered environment, like the desktop.

Windows Users, many in the Enterprise — Beyond the 141M active monthly Cortana users, Windows still powers much of the desktop world, with 400M+ Windows 10 machines out in the wild. A much more efficient method of input, voice is becoming increasingly popular on the desktop.

As just one example, Google announced that Google Analytics will soon support voice commands, letting anyone ask things like “how many visitors did we have last week” without needing to manually set date ranges and click through dashboards. That’s the kind of voice integration we’ll continue to see more software support, and Amazon wants to be a part of that shift.

Cortana runs on every Windows 10 machine. Amazon wants to be there.

Most of us sit in front of a computer all day. From controlling your smart home to starting your car, we will now have access to all of our Alexa-powered devices through Cortana without leaving our desk.

Xbox — Xbox wasn’t mentioned in this announcement, and Cortana Skills aren’t yet available on Xbox, but I can’t help but think this will become important. Gaming is a huge opportunity and Amazon knows this. They bought Twitch for $1 Billion in 2014, and recently released Pulse, a social network specifically for gamers. Every Xbox One owner has Cortana, but without a microphone, few can talk to her. Amazon Alexa-powered devices like the Echo and Dot, usually placed within speaking distance of a gaming console, can now be that microphone.

This would help Amazon connect with an important set of users, but also give them a look at how gamers are using Xbox, what apps they’re interacting with, and what type of content they are viewing. For a company that is targeting gamers, has their own gaming platform, and is in the streaming media business, this would all be good information to have.

A Rising Tide Lifts All Boats

Amazon has thousands of people working on Alexa, and they see it as being the fourth-pillar of their business (the other 3 being e-commerce, marketplace, and cloud services). Today’s voice interfaces are powered by the cloud, and the kinds of services that Amazon offers. The more people using voice, and find utility through voice assistants, the more potential customers for AWS.

The other two major players in the voice assistant market, Google and Apple, both have mobile hardware to embed their voice platforms into. Microsoft and Amazon both haven’t had successful smartphones adopted by the market. They both had issues with their mobile strategy, and with the prospect of seeing another major platform shift, they have a shared interest in making sure Google’s Assistant and Apple’s Siri don’t become the dominant voice platforms.

“It is a renaissance, it is a golden age.” -Jeff Bezos on AI

Early Days, Big Promise

There will undoubtedly be some awkward user experience issues early on that will need to be worked out (“Alexa, open Cortana” is just a starting point), but this type of partnership is a smart move to drive voice adoption forward while potentially blocking out two major competitors.


Mark Webster is the Founder/CEO of Sayspring, a design and prototyping platform for voice applications.

ANNOUNCING CHICORY’S CLICK-TO-CART TECHNOLOGY

Chicory, the premier technology company that uses artificial intelligence to create digital grocery shopping experiences, today announced the launch of their Click-to-Cart technology, making their full suite of advertising solutions, shoppable. This new technology differs from similar technologies in that Chicorya��s offering sends promoted products directly to the consumera��s cart at a selected retailer, reducing touch points along the path-to-purchase.

In an effort to create more integrated digital shopping experiences, Chicorya��s Click-to-Cart technology can prompt shoppers to add one item or a full basket of pre-selected SKUs to an online shopping cart, with a single click of one of the companya��s shoppable ads. Click-to-Cart can be layered onto any of Chicorya��s advertising solutions, including social media campaigns and video, providing a truly omnichannel solution for CPG advertisers.

a�?We are seeing a change in the way consumers are shopping as they move from brick and mortar retail to online, which, in turn, changes the way brands can advertise,a�? said Yuni Sameshima, Chicory CEO and Co-Founder. a�?Grocery isna��t about buying individual items, it is about creating consumer solutions. Shoppers dona��t go to stores for one jar of peanut butter, they go to stores to stock up for their back-to-school lunches. That understanding guided our thought process in creating this digital solution for brands, to help our partners and clients pair their digital advertising with effective, actionable calls-to-action across the web.a�?

The click-to-cart ads can also be retailer specific or retailer agnostic. This unique option allows for truly tailored advertising campaigns based on selected goals. For retailer-specific ads, brands and retailers can control whether or not they would like to the shoppable ads to be sent to the consumera��s shopping cart at a specific place or location. Conversely, retailer-agnostic ads, the consumer can select which retailer or online store they prefer or is most convenient for them.

Chicorya��s Click-to-Cart is backed by the same AI and machine learning processes that powers its distributed grocery ecommerce experiences on over 1,000 recipe websites.